Hi Olamide,
I am a fan of yours and I have followed your growth from the
days with ID Cabasa and the Coded Tunes crew, to your days
under Toni Payne‘s management. Parting ways with her was
quite risky but I felt it was a move worth making as you
needed a fully dedicated management to grow your career.
That move paid off and you’re now better off for it.
Pitching your tent with 1805 Entertainment, your immense
talent and the void left by Dagrin‘s demise meant only one
thing – A top spot for you! I am glad you fit in perfectly. A
bolder move to start YBNL Nation and you going ahead to drop
your second album on the YBNL Nation/1805 Entertainment
imprint was another risky move that still paid off. At that point,
I knew the ‘god of music’ was behind you.
Though it wasn’t so surprising to see the street embrace the
album cos of it quality street wise content, the rate at which the
‘butties’ accepted you too was alarming. People preached the
YBNL gospel and gladly talked about how good the album
was. Even my cool friend Fola Alade became an advocate of
‘Razz being the new Cool’, no thanks to you. But while we
where enjoying Jale, Street Love, Jesu O kola, silly Love, First
of All, Ilefo Illuminati amongst other beautiful songs, dear
Olamide, you unconsciously killed the album!
Yes, you unfortunately killed it by releasing too many materials
not so long after the album dropped and you shifted our
attention off the album. To make matters worse, some of these
songs were not half as good as the songs on the album and
they also were not well promoted, Confession, Tonto Dike,
Baddest Nigga That ever liveth, e.t.c. Needless to say that some
were also really good, cos some of us still have Turn Up and
Durosoke topping our playlists.
Baddo, have you heard of the point of equilibrium? That’s the
point when the law of diminishing return sets in. It happens to
everything and everyone. In simple terms, it’s the point where
you get to the peak, have nothing extra to offer and the drop
starts. To some, the drop might not be deep while to some,
they would never rise to that point again. Unfortunately, this
happens a lot in the music industry. While we agree that you
are HOT at this moment and the inspiration is much, brother,
please do not wear yourself out. Ma le ara e ni ere.
Truth is when you saturate the market with too many
materials, we get tired easily, we don’t pay full attention to
them and the songs end up not getting as much love as they
should. Keep recording, keep saving them in the cloud and
don’t push too many songs within a short period. Let the fans
yearn for more, let us savour the goodness of some of what
you already have.
On a final note, I love the way your personality is gradually
evolving ‘cos building a brand of yourself should be beyond
your music. I foresee a near future where corporate brands
that want to connect with the streets would come to you,
simply because you are the link between the streets and the
corporate world. A celebrated grass to grace story. The true
voice of the streets.
http://thenet.ng/2013/08/opinion-baddo-lee-easy-does-it/?
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